{"id":1855,"date":"2019-11-27T10:41:32","date_gmt":"2019-11-27T10:41:32","guid":{"rendered":"https:\/\/persimon.eu\/why-persimon-kaki\/"},"modified":"2019-11-28T15:55:10","modified_gmt":"2019-11-28T15:55:10","slug":"why-persimon-kaki","status":"publish","type":"page","link":"https:\/\/persimon.eu\/en\/the-persimon-kaki\/why-persimon-kaki\/","title":{"rendered":"Why Persimon\u00ae Kaki?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”IMAGEN FONDO” _builder_version=”3.29.3″ background_color=”rgba(0,0,0,0)” custom_padding=”0px||0px||false|false” custom_css_main_element=”min-height: 100vh;||display: flex;||flex-direction: column;||z-index: 9;||margin-top: -70px;”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.0.6″ background_enable_image=”off” width=”100%” max_width=”2560px” hover_enabled=”0″ custom_css_main_element=”padding: 0 0;||margin: 0 0;”][et_pb_column type=”1_3″ _builder_version=”3.29.3″ custom_css_main_element=”margin: 0;”][et_pb_divider divider_style=”none” _builder_version=”3.29.3″ height=”1px” max_height=”1000px” custom_margin=”0px||0px||false|false”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.0.6″ background_color=”rgba(0,0,0,0)” background_image=”https:\/\/persimon.eu\/wp-content\/uploads\/2019\/11\/por-que.jpg” hover_enabled=”0″][et_pb_divider divider_style=”none” module_class=”fullHeight” _builder_version=”3.29.3″ custom_margin=”0px||0px||false|false”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CONTENIDO” _builder_version=”3.29.3″ background_color=”rgba(0,0,0,0)” custom_margin=”||||false|false” custom_css_main_element=”z-index: 10;||top: 0;||left: 0;||position: absolute;||min-height: 100vh;||display: flex;||flex-direction: column;||width: 100%;”][et_pb_row make_equal=”on” disabled_on=”off|off|off” admin_label=”ROW BREADCRUMBS” _builder_version=”3.29.3″ max_width=”2560px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_divider divider_style=”none” admin_label=”separadorTitular” module_class=”separadorTitular” _builder_version=”3.29.3″ custom_margin=”0px||0px||false|false”][\/et_pb_divider][et_pb_code disabled_on=”on|on|off” admin_label=”Breadcrumbs” _builder_version=”3.29.3″ custom_margin=”0px||0px||true|false”]

Home<\/a><\/span><\/span><\/p>[\/et_pb_code][et_pb_divider divider_style=”none” disabled_on=”on|on|off” _builder_version=”3.29.3″ height=”40px” custom_margin=”0px||0px||false|false”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”3.29.3″ max_width=”2560px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”][et_pb_column type=”2_5″ _builder_version=”3.29.3″][et_pb_text module_class=”kaki-titular” _builder_version=”3.29.3″ header_font_size=”60px” custom_margin=”||0px||false|false” custom_padding=”|50px||50px|false|true”]<\/p>\n

Why Persimon\u00ae Kaki?<\/h1>\n

[\/et_pb_text][et_pb_slider arrows_custom_color=”#666666″ dot_nav_custom_color=”#666666″ admin_label=”Slider-Texto” module_class=”bloqueTexto80″ _builder_version=”3.29.3″ custom_margin=”0px||||false|false” custom_padding=”40px|50px|40px|50px|true|true”][et_pb_slide arrows_custom_color=”#666″ dot_nav_custom_color=”#666″ admin_title=”01″ _builder_version=”3.29.3″ body_text_align=”justify” body_text_color=”#666666″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” background_layout=”light” custom_padding=”50px|10px|50px|10px|false|false”]In the late 90s, we began eliminating astringency from our popular variety called “Rojo Brillante” or “Bright Red”. This caused a degree of confusion amongst consumers, who were used to the more traditional way of eating persimmons: overripe, with their intense red colour and almost jelly-like, soft flesh inside.<\/p>\n

To make it easier to recognise this new way of eating persimmons, we introduced the registered trademark “Persimon\u00ae”<\/strong>. The aim was to tell the consumer via this brand that our kakis were now ready to eat. We grow orange kakis with firm, crisp flesh.[\/et_pb_slide][et_pb_slide arrows_custom_color=”#666″ dot_nav_custom_color=”#666″ admin_title=”02″ _builder_version=”3.29.3″ body_text_align=”justify” body_text_color=”#666666″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” background_layout=”light” custom_padding=”50px|10px|50px|10px|false|false”]Even today, many consumers think our Persimon\u00ae-brand kakis at the point of sale are still unripe. But in reality, 99% of the kakis you can find at stores are firm and crispy but totally ready to eat.<\/p>\n

When you buy a Persimon\u00ae-brand kaki with our Protected Designation of Origin \u201cKaki Ribera del X\u00faquer\u201d, you’ll be about to try a quality persimmon of unmatched taste that is fully ready to eat and enjoy.[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.29.3″ background_enable_image=”off”][et_pb_divider divider_style=”none” _builder_version=”3.29.3″ height=”1px” max_height=”1000px” custom_margin=”0px||0px||false|false”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”3.29.3″ max_width=”2560px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”][et_pb_column type=”2_3″ _builder_version=”3.29.3″][et_pb_text admin_label=”SubMenu” module_class=”submenu” _builder_version=”3.29.3″ custom_margin=”||||false|false” custom_padding=”40px|50px|40px|50px|false|false”]<\/p>\n